O idee

Povestea, așa cum o explică pe scurt chiar ei, cei care au creat-o și dezvoltat-o spune că:

We used # (hashtag) tweets as an advertising medium for the first time and filter all #goodnight tweets from Twitter.
So anyone who twitters #goodnight automatically becomes part of the campaign. Using a simple reply message, goodnight Tweeters receive an invitation to visit lullaland.net. Here, all #goodnight tweets are collected and translated letter for letter into Lullatweets — the world’s first melodic tweets.
At lullaland.net, users can not only listen to all Lullatweets, they can also become actively involved by composing their own lullabies — simply by writing a tweet.

Embed-ul de mai jos, explică puțin mai bine despre ce este vorba exact:

Pe când și la noi așa ceva, mai ales dacă to suntem plini de social media experts?